Joe Camel in a Bottle - free online training

Free online training: Alcohol Trends & Research Update
Thursday, April 19
12-1:15 p.m.

Learn about:

-- the dramatic shift in beverage preference of America’s youth from beer to distilled spirits during the last decade.

-- the role of distilled spirits marketing in challenging beer’s dominance of the youth market.

-- the implications of spirits marketing for underage drinking prevention policy.

Speaker is James F. Mosher, JD: Alcohol Policy Specialist.  Mr. Mosher's pioneering work in alcohol policy has brought him international acclaim. His expertise spans numerous topics, including underage drinking prevention, alcohol marketing, community prevention strategies, alcohol law, dram shop liability, and social host liability. Jim Mosher has completed a new case study of alcohol marketing to young people, "Joe Camel in a Bottle: Diageo, the Smirnoff Brand, and the Transformation of the Youth Alcohol Market", which was published in the American Journal of Public Health.

To register:
Related Posts Plugin for WordPress, Blogger...